
Eddie Salinas
CEO & Creative Director
Eddie brings IT experience and marketing strategy to the same conversation. He leads the creative direction and helps clients connect their campaigns to the way their businesses run.


We’re SiteWave Creative, a San Antonio studio bringing marketing, design, and technology together for businesses ready for their next chapter.
Meet your team

Eddie Salinas and Mario Pastrana built SiteWave around a problem they kept seeing: a business with separate people managing its ads, website, and technology, with too much getting lost between them.
We bring those pieces together. You get a team that understands what you’re selling, works through the details, and stays involved after launch.
Our size keeps us close to our clients. Our sister studios give us the engineering and automation expertise to take on what comes next.

CEO & Creative Director
Eddie brings IT experience and marketing strategy to the same conversation. He leads the creative direction and helps clients connect their campaigns to the way their businesses run.

Chief Technology Officer
A designer turned systems builder. Mario leads custom applications and automation, connecting a good customer experience to the technology behind it.

Director of Client Relations
Cristina brings more than ten years of experience in client relations and sales. She helps businesses understand their options and keeps the relationship moving forward.
Direct access to the people planning your campaigns and building your website.
A clear scope, flat-rate pricing, and an agreed approach before work begins.
Your domain, hosting, and code belong to you. Your business keeps its independence.
We review what’s working and make the next round of creative better informed.
Start with the marketing you need. When the next step calls for software or automation, we already know the people who can build it.
A closer look at how our boutique studio works with clients and with the other SiteWave companies.
Ask us a questionYou work directly with the people planning and making the work. Eddie Salinas leads creative direction and marketing strategy, Mario Pastrana leads technology and development, and Cristina Salinas is our Director of Client Relations. The people involved depend on your project.
We keep the team close to the work and the relationship. You can talk through decisions with the people responsible for them, with a scope built around your business rather than a long list of services you may not need.
Yes. They are sister studios with different specialties. Creative focuses on marketing, branding, and websites; DEV builds custom software; AI develops agents and automation. We bring those capabilities together when a project calls for them.
We are based in San Antonio, and much of our work serves local and regional businesses. If you are elsewhere, tell us where you operate and what you need. We can discuss whether the project and working arrangement are a good fit.
No. AI is part of how we research, explore, and produce work. Our team still decides the strategy, checks the details, and works with you through the project. You have people to speak with about the choices being made.
Tell us who already manages your marketing, website, or systems. We can define responsibilities and discuss where our work fits, including the access and coordination needed before agreeing on the scope.
Tell us where you want to take your business.
We’ll help you work out how to get there.